Behind the Brand
Loren curates spaces that speak to the values, stories, and lived experiences of our communities. We bridge the gap between cultural authenticity and strategic innovation, weaving a narrative that’s rooted and forward-thinking.
Honoring our founder’s multifaceted journey across LA and beyond, Loren is a creative agency shaped by diverse cultural influences. From the glamour of Black Beverly Hills to the raw energy of South Central and the free-spirited vibe of Venice Beach, Loren draws inspiration from the city’s most dynamic corners. This foundation is more than a backdrop—it’s the heartbeat of our agency. Here, we thrive at the intersection of storytelling, creative direction, and brand partnerships, always true to what’s real and resonant.
Meet The Founder
Sophia Howling
Sophia Howling is a seasoned brand strategist, publicist, and internationally published model whose work lives at the intersection of culture and creativity. As the founder and CEO of Loren Agency, she brings a deep understanding of how stories shape communities and how brands can honor the voices that define them.
With expertise in public relations, brand strategy, and strategic partnerships, Sophia has consulted for global brands like PepsiCo, Unilever, Marc Anthony Brands, and Procter & Gamble. Her approach blends creativity and clear business goals, ensuring brands remain relevant, authentic, and impactful in today’s world.
At the core of Sophia’s work is the belief that artistry is not a trend—it’s a responsibility. Through Loren, she bridges the gap between culture and commerce, ensuring every project, collaboration, and campaign reflects the lived experiences and values of the communities they serve. Sophia is dedicated to amplifying voices that matter and creating spaces where culture and creativity thrive together.