Meet Our Creatives

From fashion disruptors to cultural activists, these visionaries don’t just create—they challenge, elevate, and ignite change. We partner with game-changers who understand that innovation isn’t just about what’s next—it’s about what’s real, what matters, and what speaks to the heart of culture.

Alexzander Hershel

Founder of Lab74

A visionary Detroit native, Alexzander Herschel is the founder of Lab74, an elevated streetwear brand blending futurism, vintage nostalgia, and activism. Known for his eclectic designs, Alex fuses vibrant colors, handcrafted graphics, and distinct silhouettes that challenge conventional fashion norms.

Alex’s work is embraced by icons like Erykah Badu, Doja Cat, and Big Sean. He was featured on HBO Max’s The Hype and collaborated with Awake NY and Kahlil Dorsey of the Detroit Lions. A strong advocate for community, Alexzander partners annually with the Watts Juneteenth Festival and recently showcased his designs at the International Korean Festival in LA, expanding Lab74’s global reach and cultural influence.

Key Highlights:

Fashion models wearing colorful outfits and boots in a runway or fashion event for Lab74 by Alexzander Hershel.
Three people wearing orange hoodies and sunglasses, with one child in front wearing a cap and oversized pants for Lab74 by Alexzander Hershel. The adult on the right is wearing gloves and shorts with boots for Lab74 by Alexzander Hershel.
Person hanging from a basketball hoop wearing a pink coat, camo pants, and blue sunglasses for Lab74 by Alexzander Hershel.
Person (Erykah Badu) in elaborate dress with braided hair performing on stage with blue and orange lighting for Lab74 by Alexzander Hershel.
Three people wearing eccentric fashion, including colorful pants, unique headgear, and distinctive accessories, posing against a brick wall for Lab74 by Alexzander Hershel.
Person (Alexzander Hershel, Founder of Lab74) bending forward in colorful clothes by a blue wall for Lab74 by Alexzander Hershel.

Lionel Nichols

Founder of Mario & Lee

A self-taught designer with Caribbean roots, Lionel Nichols blends luxury, heritage, and multi-functionality using cut-and-sew techniques and hand-sourced fabrics to create garments that are bold fashion statements and catalysts for change. Lionel’s work is worn by influential figures including Diana Ross, Parris Goebel, and Jussie Smollett, and he played a key role in crafting three of fashion’s most talked-about looks from last year’s Met Gala.

Beyond fashion, Lionel is dedicated to sustainability and giving back, sponsoring students in New York City and St. Vincent. He leads a prom sponsorship program across the East Coast, helping underprivileged students access custom formalwear, and leading beautification initiatives in St. Vincent to uplift local community. His brand, Mario & Lee, reflects his commitment to both innovation and ethical craftsmanship.

Key Highlights:

  • Organic placements in top global outlets, such as Vogue, ESPN, Complex & WWD.

  • High-profile clientele, including Diana Ross, Parris Goebel, and Jussie Smollett.

  • Key player in the creation of iconic Met Gala creations, including the Balmain sand dress from 2024.

  • Sustainability and community focus, including educational sponsorships in NYC and St. Vincent.

Man in blue double-breasted corduroy suit with tie, standing outdoors, brick wall background for Mario and Lee by Lionel Nichols.
A man and woman (Keith Lee & Wife) posing on a blue carpet at the BET Awards in 2024, both dressed in black outfits with the woman holding a small black handbag for Mario and Lee by Lionel Nichols.
Magazine cover featuring a man wearing a beige and red jacket for Mario and Lee by Lionel Nichols. Text on cover includes "Alpha Magazines," "The Mogul Issue Special Edition 2 of 3," and "Jussie Smollett, Director | Writer | Producer."
Man seated on stool with black handbag, wearing smart casual clothing for Mario and Lee by Lionel Nichols.
Person wearing green jacket and brown vest, back view for Mario and Lee by Lionel Nichols.
Woman in white asymmetrical dress with shoulder ruffle, standing against a textured wall, wearing silver open-toe heels for Mario and Lee by Lionel Nichols.